Víctor M. González is Professor and Head of the Computer Engineering Department at the Autonomous Technological Institute of Mexico (ITAM). He is Co-Director of EPIC Lab, ITAM Creativity, Innovation and Entrepreneurship Center.

Dr. González specializes in researching Innovation, Human-Computer Interaction, Technology Management and has extensive experience in the investigation of the use and adoption of Information and Communication Technologies (ICT), with an emphasis on interactive systems. His works include the evaluation of the use of technology in offices, homes, hospitals and public services units, and produced more than 100 scholarly publications with international arbitration in journals, book chapters and conferences.

The scientific and teaching contribution of Dr. González is defined as socio-technical, contextualized, aware of the impact of technological innovation, and flexible to solve specific problems and plant elements of entrepreneurship.

Dr. Gonzalez serves also as Consultant and Senior User Experience Researcher for many companies in Mexico and Latin American providing expertise on Design Thinking, Strategic Innovation, Human-Centered Design and Agile Product Development within the context of Small, Medium and Large Enterprises.

Dr. Gonzalez leads the Usability and Interactive Systems Lab (LUSI) at ITAM and develops applied research projects in this context, linking with companies in the area of design of interactive applications (web, mobile) as well as augmented cognitive systems, brain-computer interfaces, and biometric wearable systems.

As part of the extension program and executive education of ITAM, Dr. González teaches since 2011 the course titled “Usability and User Experience with Interactive Systems” through which he has trained more than 250 people, all practitioners in companies in Mexico, who now apply this knowledge to create better user experiences through user research, contextual design and usability testing. From 2015 he teaches the course Strategies for Developing Digital Products with Agile Methods. From summer of 2015 he started offering the course Design Thinking Workshop: Introduction to Creative Thinking and Innovation, which is offered both to undergraduate and graduate students of the ITAM and through the outreach program and executive education of ITAM.

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